Watch one brand become a full campaign.
Live, in 45 minutes.
A free 45-minute live session. I take one brand and build a complete campaign in front of you, from the first read of the brand to a finished set of assets, narrating every decision as I make it. Wednesday July 8, 5:30pm Pacific.
This is a look at what is possible, a director at work, not a step-by-step tutorial. Come watch the whole thing get built, start to finish.
- How a brand gets read and turned into a clear creative direction in minutes.
- How one idea becomes a full campaign, a hero image, social assets, the whole set.
- The decisions that separate a real campaign from generic AI output.
- What it looks like when someone directs AI instead of prompting it.
For creative people whose AI output still looks generic.
For designers, brand builders, photographers, filmmakers, and creative people whose AI output still looks generic, and who know they have taste they are not getting onto the screen.
Joe Sadler.
Designer. Director. Operator.
Joe Sadler has spent twenty years as a creative director. GQ named him Best New Menswear Designer, his work was carried at Dover Street Market and Bergdorf Goodman, and he has led campaigns for Fender, Headspace, Gray Whale Gin, and Cuyana.
He founded The ii Agency, and now he teaches creatives to direct AI with the same intention they bring to their best work.
This workshop is the trailer. The Creative Direction Lab is where you learn to run the whole pipeline yourself, brief to finished video, over four weeks. See the Lab.
Wednesday July 8.
5:30pm Pacific.
Free, 45 minutes, live. Save your seat and I will send the link and a reminder before we go live.